I know this business owner.  He’s nervous of assessing how satisfied his customers are. He feels that if he asks his customers what they think – then somehow that will make things look worse. That might appear crazy – but I’ve a suspicion as to what’s really going on.   He prefers to avoid taking action! If he asks a customer what they think, and if they point out something to him that needs attention, then he might feel compelled to fix it. However, if he stays in his cocoon, and doesn’t shine the cold light of … Continue reading

Posted on by Brendan