Last weekend I was listening to a news item on the radio – it was about a project in Texas where music is being used to help American vets deal with their post-traumatic stress disorder (PTSD).   Basically it involves skilled singer-songwriters working 1:1 with the vets, asking the vets to relay their experiences and then writing songs based on the testimonies.   These songs then seem to help the vets.  As a clinical psychologist says, “the music is a way of moving emotion and images and ideas out of you, into an objective form where you … Continue reading

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I recently completed a customer satisfaction project for a client – using a combination of telephone interviews and online surveys to probe what a wide variety of customers thought of my client’s offering.   As I normally do in such projects, I made a series of prioritised recommendations at the report stage on what my client needed to do as a result of what we had learnt.  And in this case the very first recommendation I made was : “Contact email complainants immediately”.   Now this may seem self-evident – common sense – whatever phrase you want … Continue reading

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I was chatting with my brother last weekend and he was telling me of his efforts to upgrade his mobile phone.  He had a clear picture of what he was looking for.  He wanted it to be compatible with the hands-free setup in his car, he wanted to be able to easily synchronise its contacts with his desktop’s Outlook, etc.   So in he goes to a mobile phone shop and tries telling the shop assistant what he was looking for.  But he had no joy with that – because what he wanted wasn’t important to the … Continue reading

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On Friday I got an email from a provider that I use for chat software for my website. You know the type of software I mean? It’s the sort of tool that allows a visitor to a company’s website to choose to chat with the company directly through the website. Mine is from a company called Zopim.   Anyway – back to the email I got.  Zopim, like any reputable provider of a cloud service, had a backup generator at their data centre (in New York). And they had servers at an additional site (Singapore) ready to … Continue reading

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The Irish Minister for Health is claiming that Irish hospital consultants are paid well above average compared to their international equivalents.  Meanwhile the consultants say that the high salaries are necessary so as to continue to attract the high calibre people to the profession.  The Minister’s perspective suggests that consultant’s salaries could be cut – and indeed this is what he plans for new consultants.  The consultants’ perspective may also be legitimate.   This theme of data interpretation came up in a recent post.  In that case the data was actually agreed upon – the bone of … Continue reading

Posted on by Brendan