I was chatting with my son Aidan.  He’s 6 – and thankfully still full of curiosity.   He asked me “Daddy do you think there are aliens?”   “Yep”   “Why?”   “Because there’s a gazillion stars like our sun and at least one of them has to have a planet going around it with something living on it.”   “Do you know what Dad?”   “What son?”   “To the aliens we’re aliens!”   Aidan magically has perspective.  All business owners need it too.  The age of the customer is upon us – customers and potential … Continue reading

Posted on by Brendan

Today my son happened to be with me when the post arrived.  One of the pieces was a monthly bulletin I get on marketing – from someone who refers to himself as the Evil Bald Genius.   The envelope itself was a good example of direct marketing – it had a real stamp, it used a personal-type font, it had a return address that wasn’t a company, it had a caricature of the Evil Bald Genius (EBG) and it said “your awesome newsletter is inside”.  All these elements helped get it delivered, into the hands of its … Continue reading

Posted on by Brendan

On July 4th, Independence Day in the world’s oldest republican democracy, it’s appropriate perhaps to have an American theme to the blog.   So – one of my favourite iPhone apps is NPR – America’s National Public Radio. And today I was listening to an NPR story discussing whether Hispanics can ever become supporters in large numbers of the Republican Party.   Opinions are split within the party. Some think it can never happen – and fear the long-term consequence for the Republicans in the state. One of those though who disagrees is Mike Gibson, chairman of … Continue reading

Posted on by Brendan