I’m a member of a marketing mastermind group.   Recently one of the members – let’s call him “Tom” to protect his privacy – described an idea he had for a new service. I can’t give you the details – but it’s a service that’s targeted at property owners.   Tom posed the following question in an email to the group : “What are the most effective first steps I can do to attract customers? I guess this could be PPC + a landing page.“  (PPC stands for pay-per-click – if you’re unfamiliar with it you … Continue reading

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  This post was triggered by a soccer story – just like last week’s Everton story.  I need to be careful not to do that too often – don’t want to annoy those readers who’ve no interest in football!   There’s a young Belgian player playing for Chelsea.  His name is Eden Hazard.  He has improved this season compared to last.  This is shown by a bunch of metrics – not least the number of goals he has scored.   What’s the difference?  Is it the change of management and the associated change in expectations?  Is it … Continue reading

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  I told a story nearly two years ago about outstanding customer service by Everton – a soccer team in England’s Premiership.  Well they’ve done it again.   If you’re in Ireland or the UK you’ll have been battered this week by a storm.  The storm damaged buildings in the vicinity of Everton’s ground – Goodison Park – forcing the cancellation of a match they were due to have played on Wednesday night.   Doubtless that cancellation inconvenienced many people.  But maybe none more so than a man called Richard Wee.  Richard has been a fan of … Continue reading

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  A few days ago I drove into Wexford Town. It was a lovely morning and it was refreshing to see the sea and smell the sea air before heading in the door of a hotel for a long meeting. I love living in Kilkenny but it would be great if it was just a bit closer to the sea… You can’t have everything in life though!   Anyway, as I was driving along the seafront the name of a business caught my eye – it was something like “Memorials and Fireplaces”. Interesting combination eh? Gravestones and … Continue reading

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