“I want to do an online survey of my customers.”   That’s a statement I’ve heard many times from people.  However, it might not be the best thing to do.  Or it might not be sufficiently well defined.   People are always surprised when I don’t immediately say – “Ok – let’s do it”.  Maybe they’re wondering : “Why is this guy talking himself out of a possible sale?”   The reason is simple.  I’ll only do an online survey for people if it is what’s best for them.  And, to determine what is best, we … Continue reading

Posted on by Brendan
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  I typically tell you a story in these posts.   The recent feedback has been interesting.  To give you a flavour:   Seán said he had noticed a distinct lack of so-called “calls to action”. Mary wondered what I was selling as she thought what I was writing was, though interesting, rhetorical “social commentary”. Jimmy says the posts are very good – but don’t relate to what I sell.   So I’ve been making a mistake.  I’ve been guilty of telling and not selling.  So today let me do something a little different and describe something … Continue reading

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  I was at a networking meeting last week.   One of the elements of the meeting was that we were split into small groups at different tables to brainstorm on how we could improve the network.   Each small group spent 20 minutes brainstorming.   Then each table in sequence, through their spokesperson, summarised their findings.   We were the last table.   When it came to us, our spokesperson Ana said (truthfully) that all our ideas had been covered by the other tables.  She was right to not trot out the same stuff other people … Continue reading

Posted on by Brendan
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