What do you do when you face a really tough challenge in your business?   Give up?  Keep banging your head against the wall and expect a different result?  Get creative?   Maybe medical researchers can help guide us – from their work on antibiotics.  Antibiotics are fighting a war against bacterial infection.  And there is growing concern in the medical community about our ability to, long-term, win that war.   The problem?   Disease-causing bacteria are relentlessly fighting back.  Recently I was listening to a medical report that said that there are some strains of … Continue reading

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