Do you treat all customers the same?   You shouldn’t.  And here’s why.   You’ve possibly heard of the 80:20 rule – sometimes known as the Pareto principle.  The principle tells us that a minority of causes – roughly 20% – are responsible for a majority of the effects – roughly 80%.  Now the “20” number isn’t precise.  Neither is the “80”.  Indeed they don’t even need to add up to 100.  The importance of the principle for you is that it applies in your business – a minority of causes are responsible for a majority … Continue reading

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