I typically tell you a story in these posts.
The recent feedback has been interesting. To give you a flavour:
- Seán said he had noticed a distinct lack of so-called “calls to action”.
- Mary wondered what I was selling as she thought what I was writing was, though interesting, rhetorical “social commentary”.
- Jimmy says the posts are very good – but don’t relate to what I sell.
So I’ve been making a mistake. I’ve been guilty of telling and not selling. So today let me do something a little different and describe something I sell.
A quick bit of background: You’re probably doing a decent job on holding down costs. So if you want to start making a profit – or make a bigger profit – you need to grow the top-line – your revenue.
One of the “things” I sell is to help businesses grow their revenue.
That’s an obvious benefit to you. But it’s also a bit vague. There’s probably a gazillion people out there telling you they can increase your revenue. So let me get more specific.
I help you increase your revenue by helping you to make your customers more satisfied with you.
This increases your revenue because, like I said yesterday in an email to my list:
The higher the satisfaction level your customers feel, the more they’ll buy from you, the more they’ll refer others to you, and the more they’ll recommend you.
How do I do this?
There are two stages.
First, I find out for you:
- What to do more of
- What to do less of
- What to stop doing
- What to change
So that’s the diagnosis. But diagnosis without action is useless. You then need to make the changes!
Second : If you wish, I can then also work with you to ensure you implement the changes. Implementation is key!
So here’s the call to action :
- I’ll give upwards of an hour of my time free to the first 5 of you who contact me about this particular service. You need to do this by 5pm (Irish time) this Friday 18th.
- During that hour you can ask me anything you want to help you decide if you want to work with me to make your customers more satisfied.
- And, if you decide by Friday April 25th to do business, I’ll give you an early-bird discount of 20%.
If you’d like to receive posts like this as emails, just sign up in the box below. I typically blog only a couple of times a month – whereas I email my list most working days. So if you want to avoid missing out you should sign up!
