Author Archives: Brendan

  I typically tell you a story in these posts.   The recent feedback has been interesting.  To give you a flavour:   Seán said he had noticed a distinct lack of so-called “calls to action”. Mary wondered what I was selling as she thought what I was writing was, though interesting, rhetorical “social commentary”. Jimmy says the posts are very good – but don’t relate to what I sell.   So I’ve been making a mistake.  I’ve been guilty of telling and not selling.  So today let me do something a little different and describe something … Continue reading

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  I was at a networking meeting last week.   One of the elements of the meeting was that we were split into small groups at different tables to brainstorm on how we could improve the network.   Each small group spent 20 minutes brainstorming.   Then each table in sequence, through their spokesperson, summarised their findings.   We were the last table.   When it came to us, our spokesperson Ana said (truthfully) that all our ideas had been covered by the other tables.  She was right to not trot out the same stuff other people … Continue reading

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  How about this for a depressing description of a career:   “There was comfort in filing divorces and personal bankruptcies and doing an occasional will or deed. Little in the way of fees, but he and most of the other lawyers in Clanton could eke out a living while avoiding almost all risk.”   Imagine it.   Boring.   Indistinguishable from your competitors.   Probably competing purely on price.   Thankfully the above is fictional.  It’s a description of a character (Mack Stafford) in a John Grisham short story I just finished – “Fish Files“.   … Continue reading

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  I often find that a sports event provides fodder for my posts.   Today is a little different.   This is not a soccer story.  But it is a story about a soccer person – Uli Hoeness – and what he can teach us.   I first came across him when I was 9 – way back in 1975.  He played on a Bayern Munich team that controversially beat my beloved Leeds in the European Cup Final.   More recently he was the president of the same Bayern Munich club.   He was recently charged with … Continue reading

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  “The price of freedom is eternal vigilance.”   “Eternal vigilance is the price of liberty.”   Two variations on a theme you may have come across.  It’s usually attributed, probably incorrectly, to Thomas Jefferson, 3rd President of the US and one of its Founding Fathers.   Whatever its source, it’s understood to be an exhortation to small d democrats to be wary of state intrusions on their freedom.   You could though easily substitute other words for “freedom” or “liberty”.  How about “the price of getting the right things done is eternal vigilance”?   One day … Continue reading

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  My good wife was off in Berlin this past weekend with her sister on a well-earned 4-day break.  So things were a bit hectic for yours truly – what with 2 young kids each involved in a gazillion activities and a mother-in-law to be taken care of too.  Thankfully our eldest was around to help out.   Now some of you might think I was earning serious brownie points.   But others among you – including perhaps the working mothers – might be wondering what the big deal is – you have that sort of routine … Continue reading

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  Evergreen is a soccer club in here in Kilkenny – with teams from tots right up to seniors.   The 9 year-olds I coach prepared last Saturday for their first game in over 2 months – against arch city rivals Freebooters.   We conceded an early goal.  Then another.  Then another!  Yikes – just mid-point through the first half and we’re 0:3 down.   But we steadied the ship a little and managed to pull one back.  At half time we’re 1:3 down and I’m trying to encourage them – telling them they’ve actually had as … Continue reading

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  Kilkenny is a great city to live in.  I can walk into the centre in 30 minutes or so – with the majority of that 30 minutes being along the picturesque river Nore.   This evening I had a meeting downtown.  I had hurt my calf running yesterday so decided to walk to the meeting to try and give the leg a good stretch.   The walk took closer to 40 minutes – as I stopped along the way to chat to a friendly neighbour and an equally friendly cousin of my wife’s.  I also just … Continue reading

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  I’m a member of a marketing mastermind group.   Recently one of the members – let’s call him “Tom” to protect his privacy – described an idea he had for a new service. I can’t give you the details – but it’s a service that’s targeted at property owners.   Tom posed the following question in an email to the group : “What are the most effective first steps I can do to attract customers? I guess this could be PPC + a landing page.“  (PPC stands for pay-per-click – if you’re unfamiliar with it you … Continue reading

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  This post was triggered by a soccer story – just like last week’s Everton story.  I need to be careful not to do that too often – don’t want to annoy those readers who’ve no interest in football!   There’s a young Belgian player playing for Chelsea.  His name is Eden Hazard.  He has improved this season compared to last.  This is shown by a bunch of metrics – not least the number of goals he has scored.   What’s the difference?  Is it the change of management and the associated change in expectations?  Is it … Continue reading

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