Focus groups offer a qualitative and interactive method for gathering people’s opinions, beliefs and attitudes towards products, services, ideas and concepts. In my focus groups I facilitate a relaxed discussion on a definite set of questions. So although my work is goal-orientated, the format is natural and unstructured and this allows for spontaneity and a conversational ebb and flow of ideas. Group size is typically 8 or less people.
But, more importantly than what I say, here’s what a recent customer had to say: “When Beat was planning on making some important programming changes, we wanted to first carry out some focus group sessions across the five counties of the South East. The project went to tender and Brendan Cullen from SurveyGuru successfully secured the work based on his detailed, relevant pitch which was also cost competitive. From the outset, Brendan was thorough in finding out what exactly we required from the research and he then clearly outlined how he envisaged the project panning out. He went to great lengths to ensure he delivered on our expectations and provided regular detailed reports from which I still refer and it’s now months later! If Beat requires work of this nature again in the near future, I will be giving Brendan a call! Also, when others ask me what research company have I used in the past, SurveyGuru is first on my recommendation list.”
Gabrielle Cummins,CEO/Programme Controller, Beat 102-103, Waterford, Ireland
If this service is of potential interest, get in touch and we can explore further!